Beef Jerky Outlet Franchise will hold its First Annual Franchise Conference at the Atlanta Airport Marriot, April 14-16. The conference will be the first opportunity for franchisees to meet their colleagues, management and suppliers in a common venue. Beef Jerky Outlet Franchise management is expecting close to 100% franchisee attendance. Beef Jerky Outlet Franchise has experienced remarkable growth over the last two years. The franchise has grown to 35 operating store with an additional 55 scheduled for opening. This rate of expansion has earned the Beef Jerky Outlet an Entrepreneur Magazine Top 500 Franchise qualification. Entrepreneur has also rated Beef Jerky Outlet as #22 of the 75 Fastest Growing Franchises. Beef Jerky Outlet has been featured on many major media outlets, including Fox & Friends, Fox Business News and USA Today. The conference keynote speaker will be John Patterson of Progressive Insights, Inc., a premier customer relationship management consulting firms. Customer service is of the highest importance to Beef Jerky Outlet franchisees and the keynote address will offer insights into developing a customer-centric perspective and delivering a consistently great shopping experience. Creating an inviting customer experience is an essential feature of the franchise blueprint, which includes free samples and personalized product selection. The expansion of the franchise has been matched with major upgrades to the support system. Franchisees will have the opportunity to discuss recently added support features, including a new online portal that provides product ordering, marketing resources and franchise announcements. Franchisees will meet the new advertising team from 919 Marketing, who will present a show of the media hits from the last few months and discuss store level social media marketing. Franchise suppliers will be present to show off a selection of their products and spend quality time with the store owners. Representatives of insurance, accounting and real estate services will also be on hand. Franchisees will learn more about the extensive demographic research conducted by Buxtonco for the franchise. This research will help identify new retail store locations and opportunities. Franchisees will benefit from insights into customer demographics. A precise identification of consumer segments will allow the franchise to develop more effective retail marketing strategies. Beef Jerky Outlet planning for the future includes the development of new store design plans. JGA, an architectural firm specializing in innovative retail store design, has worked closely with the franchise to create the look of the future. The improved and innovative design plans will significantly improve the customer experience by streamlining the selection and checkout process. New store start up time will be reduced and the opportunity for locating outlets in a variety of retail venues greatly expanded. A conference highlight will be the presentation of the Inaugural Franchisee of the Year Award to a selected store owner. The award is given to the store owner who exemplifies the Beef Jerky Outlet Franchise model for retail management best practices. The award recipient shows enthusiasm and energy in store operations and customer relations, as well as contributing new ideas to the franchise and store owners.