Beef Jerky Outlet Ranked #72 on Entrepreneur 500 list for 2017

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Beef Jerky Outlet Named as One of 2017’s Top Franchises

The Beef Jerky Outlet Ranked 72nd on Entrepreneur’s Franchise 500 List KODAK, Tenn. (January 2017) – The Beef Jerky Outlet was named one of 2017’s top franchises on Entrepreneur’s Franchise 500 List, coming in at number 72. The Franchise 500 List is the most comprehensive ranking of franchises in the world, and it is an honor for Beef Jerky Outlet to be featured. Making the Top 500 list is no easy task. Each franchise is judged by standardized criteria, including financial strength and stability, size of the system and documented growth rate. Each criterion is objective and quantifiable; the Beef Jerky Outlet worked hard to earn their spot. “We are honored to have been named as one of the top franchises of 2017,” says Beef Jerky Outlet COO, Kathy Raines. “We’ve worked very hard over the past year and are quite happy with the growth and development we’ve seen as a result. Our network of franchisees is tremendous, and we couldn’t have accomplished this without them.” The Beef Jerky Outlet was founded in 2010 and has grown tremendously over the past six years. In 2016 alone, 35 new Beef Jerky Outlets were opened. Currently, there are more than 86 Beef Jerky Outlet locations across the country, six of which are still founder-owned. The Beef Jerky Outlet offers an impressive array of jerky. With over 100 varieties from which to choose, there is something for everyone. Jerky is high in protein and low in fat which will keep your busy family full and energized. To find a Beef Jerky Outlet near you, visit  


About the Beef Jerky Outlet The Beef Jerky Outlet was founded in 2010 and is the country’s first national jerky franchise. The company is headquartered in Kodak, Tennessee and there are currently 80 franchise locations, including 6 founder-owned stores.  Over the next 12 months, this number will grow to more than 100 locations. The Beef Jerky Outlet specializes in more than 200 varieties, sizes and flavors of premium jerky including exotic meats like kangaroo, alligator, venison and elk, as well as specialty flavors such as Moonshine and Cajun. Jerky is lean, high in protein, low in calories, contains less than 3% fat and has an extremely long shelf life. Millions seek out and enjoy this very nutritious snack every day. Across the country people are literally eating it up!

Beef Jerky Outlet Teams Up with Comedian JP Sears

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Beef Jerky Outlet Teams Up with Comedian JP Sears

A Series of Jerky-Themed Comedic Videos Will Be Released Sequentially Kodak, Tenn. (December 2016) – The Beef Jerky Outlet has teamed up with comedian JP Sears to create a series of humorous videos about the joy of beef jerky. The Beef Jerky Outlet offers over 100 varieties of jerky, while Sears is best known for his comedic YouTube video  “If Meat Eaters Acted Like Vegans.” Sears and the Beef Jerky Outlet are a match made in Jerky Heaven. The Beef Jerky Outlet is home to a wide variety of interesting and exotic jerkies including Teriyaki, Prime Rib, Kangaroo, Venison and even Alligator. In addition, the Beef Jerky Outlet offers several pro-meat T-shirts and bumper stickers that feature humorous sayings like “PETA – People Eating Tasty Animals” and “There’s room for all God’s creatures… Right next to my mashed potatoes.” “We are thrilled to partner with JP on this campaign,” says Paul Lyons, President of Beef Jerky Outlet. “His sense of humor is right up our alley. I am greatly looking forward to sharing these hysterical videos with our customers. I know they are going to love them!” JP Sears describes himself as an emotional healing coach, curious student of life and ultra spiritual. He makes satirical content on a variety of social media platforms, but is best known for his YouTube channel, where he discusses everything from meat eating to man buns to yoga poses. “As a through and through meat lover, I’m excited for the opportunity to work with the Beef Jerky Outlet,” says Sears. “The partnership felt natural, and I’m excited to be creating fun and exciting new content for them.” Sears’ new beef jerky-themed videos will be released periodically over the coming months and are sure to cause a stir among meat enthusiasts and vegans alike. The first video is to be released on Saturday, December 17 on the Beef Jerky Outlet’s Facebook, Twitter and YouTube channel. To find a Beef Jerky Outlet near you, visit   ### About the Beef Jerky Outlet The Beef Jerky Outlet was founded in 2010 and is the country’s first national jerky franchise. The company is headquartered in Kodak, Tennessee and there are currently more than 80 franchise locations, including 6 founder-owned stores, with 106 future stores planned. The Beef Jerky Outlet specializes in more than 100 varieties of premium jerky including exotic meats like kangaroo, alligator, venison and elk, as well as specialty flavors such as Moonshine and Cajun. Jerky is lean, high in protein, low in calories, contains less than 3% fat and has an extremely long shelf life. Millions seek out and enjoy this very nutritious snack every day. Across the country people are literally eating it up!  

Kathy Raines, Our New Beef Jerky Outlet COO

kathy_raines_blog The Beef Jerky Outlet Franchise family is pleased to extend an enthusiastic welcome to Kathy Raines, our new COO. Kathy has been transitioning from her consultant work with us into the full time COO role. Kathy’s resume is quite impressive, literally working her way up the ladder in 32 years at Macy’s. Her many different titles and roles at Macy’s encompassed everything from Sales Manager, Shoe Buyer, Divisional Merchandise Manager, Senior Manager Store Planning and Construction and SE VP Regional Planning.

Although Kathy enjoyed every role at Macy’s, her time in Miami was especially fulfilling because it was the ultimate mix of good people, great business and fantastic leadership. Suffice it to say that promotions and new challenges were a nearly annual event for Kathy at Macy’s.

Desiring less travel, Kathy transitioned to Carter’s / OshKosh, which was headquartered out of her hometown of Atlanta. She met the new challenge by executing a new side-by- side store front, fueling an exponential increase in retail store presence in a two-year period. It has been our good fortune to have been introduced to her at a time when she was ready for yet another challenge.

Kathy met her husband Mark while they both worked for Allen Hugo at the Richway Department stores. Allen Hugo, a top Franchise Team associate for Beef Jerky Outlet, recommended Kathy to franchise management. Kathy and Mark have three grown daughters Heather Hollar (Josh), Tara Proctor (Lee) and Alexis Raines. They welcomed their first grandson Isaac last August and spend as much time as possible spoiling him!

Kathy’s background and experience will serve us well as we go through our rapid transition from start-up to a mature, structured franchise company. Her imprint has already rippled through the corporate side of the business as we restructure internally to become a more nimble, responsive franchisor. The entire franchise operation will soon feel the benefits her new initiatives and organization plans.  

Paul Lyons Discusses Unique Franchises in Franchising World

Paul Lyons, Beef Jerky Outlet co-founder, discusses the role of unique franchises in the January 2016 issue of Franchising World. BJO-FW--Paul-Lyons_Header
Spotlight on Unique Franchises That You May Not Know About
What first comes to mind when you hear the words beef jerky?  Is it former pro wrestler Randy “Macho Man” Savage yelling “Need a little excitement?  Snap into a Slim Jim!” in a series of wild commercials for Slim Jim snacks in the late ‘90’s?  Although the spots garnered mainstream attention for the company, it created a misconception of what beef jerky is to most consumers.  If people don’t have the correct impression of the product, they certainly are not aware of the many types of franchises, varieties and benefits of beef jerky.

Today there are a number of highly successful companies that produce, market and sell beef jerky throughout the country.  Unlike some franchises that serve burgers, pizza or chicken sandwiches for the masses, those who produce beef jerky are considered to be in a specialized market.  So how do some of these franchises take a niche product or service and make it into a successful venture?  There are many ways.

Establish Your Identity and Embrace It
According to the International Franchise Association’s 2015 Franchise Business Economic Outlook prepared by IHS Economics, there are more than 780,000 franchise establishments in the United States.  Not all of these franchisees can be McDonald’s or Marriott.  There are plenty of smaller, lesser known franchises who offer valuable and desired services to consumers.  They will need to develop a successful business model, be creative in establishing their brand and effectively market to a select audience.

Regardless of which sector your business is in, it is important to establish a distinct brand identity.  What is your company about and what do you offer?  What is the story behind your concept?  Why are you the best and how will consumers remember you?

The Beef Jerky Outlet Experience
At the Beef Jerky Outlet, we love the opportunity to tell our story.  A decade ago my business partner, Scott Parker, and I noticed the growing popularity of beef jerky and thought we could take advantage of it.  After operating a few individual stores and a product distribution company, we opened our first franchise store in 2010.  Five years later, the Beef Jerky Outlet has 43 open locations and another 65 scheduled to open across the United States.

The franchise concept has taken off with the increased demands of consumers throughout the country for beef jerky products.  IRI, a Chicago-based market research firm, reported sales of jerky jumped 46 percent from 2009 to 2013, catapulting it to a $1.24 billion industry.  Beef jerky is also one of the fastest growing segments of the snack food industry, as it appeals to consumers’ desire for lightweight, high-protein foods.  It is popular among runners, weight lifters and hikers as people look for foods that are high in protein and low in calories, carbohydrates and fat.

The business model for the Beef Jerky Outlet is simple, yet effective.  We find the highest quality USDA approved beef and make the jerky in small batches to ensure freshness.  In addition to beef jerky we offer more than 200 varieties and sizes of jerky. Our products include exotics like venison, ostrich and buffalo, with flavors such as honey BBQ, teriyaki and 3 Beer Rub.  Finally, we make the experience fun by developing new products and giving away plenty of free samples for our customers to taste the best beef jerky out there.

There is a Market for a lot of Services
The story behind the Beef Jerky Outlet is just one of thousands from franchises that may appear to operate below the radar of larger, mainstream services.  Here are some other examples of unique franchises who have successfully carved their own niche within a specialized industry sector:

  • Any Lab Test Now is the first direct access lab testing services company that allows consumers and businesses to manage their health via hundreds of clinical lab, DNA, and drug and alcohol tests.  As the medical care industry changes, the franchise empowers patients to take control of their health on their own terms and schedules.  Any Lab Test Now gives patients the option to get their health questions answered without having to make a doctor’s appointment and at cost that is much more affordable.

  • NTY Franchise Company is the parent company of five unique re-sale based brands who focus on women’s designer fashion, children’s apparel and accessories, furniture/household goods, electronic sales and repair, and clothing for teens and young adults.  Their franchise business model sells gently used goods at 70% off what they would retail for brand new.  NTY Franchise brands is attractive to all parties, as it saves customers money and pays sellers cash on the spot for the items they are no longer using.

  • Creative Colors repairs and restores leather, vinyl, plastic and fabric upholstery at a fraction of the replacement costs.  As the industry leader in on-site repair and restoration, the franchise saves customers 90% on replacement and upholstering fees.  Creative Colors fulfills an essential need by repairing old or worn items, and their retailers and customers are blown away by what they can accomplish for a small percentage of the costs.

Those are three different franchises with three varying services they provide.  Each has been successful in taking their service directly to the consumer and showing how they can benefit from it.  While every unique franchise can take their own path to success, they have used many of these techniques to create their own identity and stand out from the crowd.

Taking Your Product to the Consumer and Engaging their Support
So a franchise has a great new service to offer, and they believe they have a strong potential audience for their product.  What is next?  With the proliferation of so many brands in today’s marketplace, consumers are also more willing to try new options.  Franchises can capture a fresh audience by offering something new or different.  Part of that is what product they offer, and part of that is how they market and promote their business to consumers.

One of the most important factors for franchises offering specific services need to consider is how they take their business directly to the consumer.  Advertising is obviously a good option, but many smaller franchisees have a limited budget, especially when getting their operations up and running.  Everyone is familiar with Google and similar online search engines, so these companies need to make sure they are easily found when people search for a particular product or service.  Developing a strong SEO program is essential for franchises looking to get the eyeballs of potential customers.

Franchises that offer a unique service or product may face a greater initial challenge to ingrain themselves into the consumers’ minds, but that is not necessarily a bad thing.  They have the opportunity to craft their business identity and successfully reach audiences that don’t have preconceived thoughts on the product.  The ability to create your own narrative and develop original messaging can be a powerful tool in marketing your business.

If a company sells hamburgers or cookies, we pretty much already know about those products and don’t need to learn much more.  But beef jerky – how much do people really know about it?  We can take this opportunity to let people know that it is the favorite snack of the military, and NASA has provided it to astronauts in space for years.  If people have the perception that beef jerky is simply a dried, chewy snack, we can come up with fun and innovative ways to let them know that it comes in many exotic flavors such as Moonshine and Cajun, and varieties ranging from kangaroo, alligator and elk.

Franchises currently have the ability to connect with their customers now more than ever before.  The Beef Jerky Outlet frequently uses social media to engage with our followers and promote our products at the same time.  Earlier this year, we held a contest to name our newest flavor and the response we received through our social media outlets was overwhelming.  Your customers can strongly identify with your brand and feel more connected to the growth and development your company.

Whether it be through social media or consistent sales, another advantage these franchises have is through customer loyalty.  They offer a specific service or product that few other companies can provide.  If they do it well, people will return because only that franchise can give them exactly what they want.  Very few major chains and big box stores truly strike a chord with their customers.  Their success comes from convenience and availability, but they rarely create the same passionate following as some smaller franchises.

Luckily, specialized franchises are positioned to have greater success than ever before.  They have the ability to level the playing field against larger franchises by crafting their own narrative, reaching more people through online searches and social media and actively developing a loyal followers of their franchise.  The Beef Jerky Outlet has been able to thrive by capitalizing on the growing popularity of our product, marketing it in a fun and interesting way and creating a passionate following for our brand.  Others franchises can chart their course to success through many of the same methods while tailoring a specific approach through their business services and audience needs.

Meet the Franchisee: Atlantic City New Jersey’s Randy Giandonato and Rick Kromer

  1. Why did you decide to join Beef Jerky Outlet? Randy and I came into BJO after Randy went into the Richmond, Virginia store and fell in love AC Boyswith it. Randy has always been a huge Beef Jerky fan so the idea of having a store was a dream come true.
  2. What makes Beef Jerky Outlet such a great franchise opportunity? The BJO model fits really well into what we were looking for in a business. Reasonable buy in. Long term product shelf life. Simple biz plan with favorable margins.
  3. Any big plans for the future of your store? We are fortunate that we have a lot of different events happening in AC so there is always something going on to bring people in. We have always planned on adding additional stores but we want to wait till this store is running smoothly before we add more locations.
  4. What is the weirdest question you have received from a customer? We get our fair share of strange questions from people asking if we have vegetarian beef jerky to customers asking if the gummy bears are jerky.
  5. What question do you receive the most from your customers? Most popular questions are of course: Which ones are your favorite and what’s the most popular? People ask what the “most exotic” that we have. One day I’ll get around to setting up a mock Platypus and Unicorn jerky display just for kicks.

Beef Jerky Outlet Franchise Store Openings in November

Beef Jerky Outlet Franchise opened for new stores in November. We are proud to welcome the new owners to the BJO Franchise family. The new retail stores are located in Louisiana, Florida, Pennsylvania and South Carolina.
  • BJO Monroe, Louisiana on November 13, 2015 Sam Patel & Bunty Patel, Owners
  • BJO Orlando-Waterford Lakes, Florida on November 18, 2015 Teri Corbett & Frank Murru, Owners
  • BJO York, Pennsylvania on November 19, 2015 Justin Wolfe & Jeremy Schlosser, owners
  • BJO Columbia, South Carolina on November 23, 2015 Sid & Kassandra Segars

Beef Jerky Experience at the International Franchise Expo 2015

Beef Jerky Experience Wows the IFE!

Beef Jerky Outlet Franchise’s unique “Jerky Experience” garnered plenty of attention at the International Franchise Expo 2015 at the NYC Javits Center, June 18-20. Over 500 IFE attendees signed up for our email newsletter. Find out for yourself why Beef Jerky Outlet is Entrepreneur Magazine’s #22 of 75 fastest growing franchises and earned a top 500 rating in 2014. In fact, Beef Jerky Outlet has just awarded its 100th store! Watch the video and learn what it is all about. Don’t forget to download our Franchise Kit:  Beef Jerky Outlet Franchise Kit

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Beef Jerky Outlet Featured in Food & Beverage Magazine

Beef Jerky Outlet in Food & Beverage Magazine, July 2015

We thought you might be interested in reading a recent article that appeared in Food & Beverage Magazine (July 2015) about the growth of the overall beef jerky market in the U.S. and the simultaneous growth of Beef Jerky Outlet Franchise. As you will read, we just sold our 100th franchise store, which is a major achievement for any franchise company. If you would like to grow with us, let us know.

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Beef Jerky Outlet Franchise Awards Store 100

Beef Jerky Outlet Franchise is headed to the International Franchise Expo in NYC with great momentum. The “Jerky Experience” trade show exhibit will make its debut and franchise store sales are surging. Beef Jerky Outlet has just reached a major milestone in the company’s 5-year history, selling its 100th franchise in St. Charles, Missouri. The sale is a testament to Beef Jerky Outlet’s continued growth, which has surged 1,000 percent over the past 18 months. IFE_Growth_2015 The latest location was sold to Cory and Norbert Zornizer who will be opening the franchise in St. Charles later this year. “We saw the segment on Beef Jerky Outlet on national television last year and immediately started researching,” Cory said. “We are so excited to be part of the Beef Jerky Outlet family, and to be recognized as the 100th franchise is just an added bonus.” Beef Jerky Outlet franchises are located in 23 states around the United States. “We knew this was going to be a great franchise; I just can’t believe how quickly we sold 100 franchises,” said Paul Lyons, COO and co-founder of Beef Jerky Outlet.

The Jerky Experience at the International Franchise Expo 2015


The Beef Jerky Outlet is excited to release “The Experience” at the International Franchise Expo at the Javits Center in New York City on June 18-20.

JE_Truck_background_03b“The Experience” is a mobile Beef Jerky Outlet store that will bring the Beef Jerky Outlet experience out of the store and onto the streets. The trailer is fully equipped with custom stairs, removable signage panels and a self-contained trailer with generator and Internet capabilities for the register system. The trailer has a rear door with a lift so all can enjoy it. BJO_Experience_open“The Experience’ is an open trailer that will let everyone come in for a full sampling of all the great products Beef Jerky Outlet has to offer,” said Paul Lyons COO of Beef Jerky Outlet. “This will be a great opportunity to showcase our Beef Jerky Outlet store experience at public events without losing that store effect.” With Beef Jerky Outlet’s surge in growth — 1,000 percent over the past 12 months — “The Experience” will not only bring beef jerky to new customers, but it will also be beneficial for brand awareness.